Ayumu Product
Out on the vast open waters, you feel the seasons shifting through the wind and the sky. You read the current through the flow of the channel, the direction of the submerged weeds, the ripple patterns on the surface...
Every subtle clue feeds your senses. You begin to visualize where the fish are and how they’re behaving that day.
When your instincts align with reality—when the fish strikes just as you imagined, when you feel its pulse through the rod tip, and when you grab hold of its jaw—that moment is the magic of game fishing.
That thrill is what fuels Ayumu product.
Born from the passion of anglers who are truly captivated by the sport, Ayumu product creates lures with purpose and soul.
With the legendary Roman Made’s Mr. Takeyama as a trusted advisor, we bring ideas and concepts to life through hands-on lure development and design.
We head to the water. We test relentlessly. We strip away anything unnecessary, keeping only what truly enhances the lure’s core action—the heartbeat of its movement.
Even slight changes in thickness can create a totally different response from the fish. We analyze every detail, refining it immediately into the next prototype.
These carefully crafted prototypes are tested by ambassadors across the country, their feedback helping us dial in perfection.
Each lure is built step by step, with patience and precision, through repeated trials and field testing.
When the product finally comes alive—when it transforms into something more—we share that moment with you.
***From Ayumu Website***
Our latest content
Check out what's new in our company !